(2012). Crafting and executing strategy: The quest for competitive advantage concepts and cases eighteenth edition. McGraw-Hill Irwin.
Citação norma ChicagoCrafting and Executing Strategy: The Quest for Competitive Advantage Concepts and Cases Eighteenth Edition. McGraw-Hill Irwin, 2012.
Citação norma MLACrafting and Executing Strategy: The Quest for Competitive Advantage Concepts and Cases Eighteenth Edition. McGraw-Hill Irwin, 2012.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.