Belch, G. E. (2012). Advertising and promotion: An integrated marketing communications prespective 9th edition. McGraw-Hill Irwin.
Citace podle Chicago (17th ed.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Prespective 9th Edition. McGraw-Hill Irwin, 2012.
Citace podle MLA (8th ed.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Prespective 9th Edition. McGraw-Hill Irwin, 2012.
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