Belch, G. E. (2012). Advertising and promotion: An integrated marketing communications prespective 9th edition. McGraw-Hill Irwin.
Chicago-Zitierstil (17. Ausg.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Prespective 9th Edition. McGraw-Hill Irwin, 2012.
MLA-Zitierstil (8. Ausg.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Prespective 9th Edition. McGraw-Hill Irwin, 2012.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.