Παραπομπή σε μορφή APA (7η εκδ.)

Belch, G. E. (2012). Advertising and promotion: An integrated marketing communications prespective 9th edition. McGraw-Hill Irwin.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Prespective 9th Edition. McGraw-Hill Irwin, 2012.

Παραπομπή σε μορφή MLA (8th εκδ.)

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Prespective 9th Edition. McGraw-Hill Irwin, 2012.