Belch, G. E. (2012). Advertising and promotion: An integrated marketing communications prespective 9th edition. McGraw-Hill Irwin.
Style de citation Chicago (17e éd.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Prespective 9th Edition. McGraw-Hill Irwin, 2012.
Style de citation MLA (8e éd.)Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Prespective 9th Edition. McGraw-Hill Irwin, 2012.
Attention : ces citations peuvent ne pas être correctes à 100%.