Belch, G. E. (2012). Advertising and promotion: An integrated marketing communications prespective 9th edition. McGraw-Hill Irwin.
Citação norma ChicagoBelch, George E. Advertising and Promotion: An Integrated Marketing Communications Prespective 9th Edition. McGraw-Hill Irwin, 2012.
Citação norma MLABelch, George E. Advertising and Promotion: An Integrated Marketing Communications Prespective 9th Edition. McGraw-Hill Irwin, 2012.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.