APA (7th ed.) Citation

Alon, I. (2013). Global marketing: Contemporary theory, practice and case. McGraw-Hill.

Chicago Style (17th ed.) Citation

Alon, Ilan. Global Marketing: Contemporary Theory, Practice and Case. McGraw-Hill, 2013.

MLA (8th ed.) Citation

Alon, Ilan. Global Marketing: Contemporary Theory, Practice and Case. McGraw-Hill, 2013.

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