APA (7th ed.) Citation

Alon, I. (2013). Global marketing: Contemporary theory, practice and case. McGraw-Hill.

Chicago Style (17th ed.) Citation

Alon, Ilan. Global Marketing: Contemporary Theory, Practice and Case. McGraw-Hill, 2013.

MLA (8th ed.) Citation

Alon, Ilan. Global Marketing: Contemporary Theory, Practice and Case. McGraw-Hill, 2013.

Warning: These citations may not always be 100% accurate.