Alon, I. (2013). Global marketing: Contemporary theory, practice and case. McGraw-Hill.
Chicago Style (17. basım) AtıfAlon, Ilan. Global Marketing: Contemporary Theory, Practice and Case. McGraw-Hill, 2013.
MLA (8th ed.) AtıfAlon, Ilan. Global Marketing: Contemporary Theory, Practice and Case. McGraw-Hill, 2013.
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