Global marketing: contemporary theory, practice and case

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Main Author: Alon, Ilan
Format: Umum
Language:Asing
Published: McGraw-Hill 2013
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id oai:lib.uajy.ac.id:0000048829
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000488292013-01-14 00:00:00.000Global marketing: contemporary theory, practice and caseAlon, IlanGLOBAL MARKETINGMcGraw-Hill2013Umumxxi, 602 p.658.848 Alo gISBN:978-0-07-131820-4Asinghttps://siquest.uajy.ac.id/description/0000048829
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Asing
topic GLOBAL MARKETING
spellingShingle GLOBAL MARKETING
Alon, Ilan
Global marketing: contemporary theory, practice and case
description
format Umum
author Alon, Ilan
author_facet Alon, Ilan
author_sort Alon, Ilan
title Global marketing: contemporary theory, practice and case
title_short Global marketing: contemporary theory, practice and case
title_full Global marketing: contemporary theory, practice and case
title_fullStr Global marketing: contemporary theory, practice and case
title_full_unstemmed Global marketing: contemporary theory, practice and case
title_sort global marketing: contemporary theory, practice and case
physical xxi, 602 p.
publisher McGraw-Hill
publishDate 2013
callnumber-raw 658.848 Alo g
callnumber-search 658.848 Alo g
isbn ISBN:978-0-07-131820-4
_version_ 1740830714081837056