Global marketing: contemporary theory, practice and case
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McGraw-Hill
2013
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oai:lib.uajy.ac.id:00000488292013-01-14 00:00:00.000Global marketing: contemporary theory, practice and caseAlon, IlanGLOBAL MARKETINGMcGraw-Hill2013Umumxxi, 602 p.658.848 Alo gISBN:978-0-07-131820-4Asinghttps://siquest.uajy.ac.id/description/0000048829 |
institution |
Universitas Atma Jaya Yogyakarta |
collection |
Perpustakaan Yogyakarta |
language |
Asing |
topic |
GLOBAL MARKETING |
spellingShingle |
GLOBAL MARKETING Alon, Ilan Global marketing: contemporary theory, practice and case |
description |
|
format |
Umum |
author |
Alon, Ilan |
author_facet |
Alon, Ilan |
author_sort |
Alon, Ilan |
title |
Global marketing: contemporary theory, practice and case |
title_short |
Global marketing: contemporary theory, practice and case |
title_full |
Global marketing: contemporary theory, practice and case |
title_fullStr |
Global marketing: contemporary theory, practice and case |
title_full_unstemmed |
Global marketing: contemporary theory, practice and case |
title_sort |
global marketing: contemporary theory, practice and case |
physical |
xxi, 602 p. |
publisher |
McGraw-Hill |
publishDate |
2013 |
callnumber-raw |
658.848 Alo g |
callnumber-search |
658.848 Alo g |
isbn |
ISBN:978-0-07-131820-4 |
_version_ |
1740830714081837056 |