KURTZ. (2012). Principles of contemporary marketing 15th edition. South-Western.
Chicago Style (17th ed.) CitationKURTZ. Principles of Contemporary Marketing 15th Edition. South-Western, 2012.
MLA (8th ed.) CitationKURTZ. Principles of Contemporary Marketing 15th Edition. South-Western, 2012.
Warning: These citations may not always be 100% accurate.