Cita APA (7a ed.)

KURTZ. (2012). Principles of contemporary marketing 15th edition. South-Western.

Cita Chicago Style (17a ed.)

KURTZ. Principles of Contemporary Marketing 15th Edition. South-Western, 2012.

Cita MLA (8a ed.)

KURTZ. Principles of Contemporary Marketing 15th Edition. South-Western, 2012.

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