KURTZ. (2012). Principles of contemporary marketing 15th edition. South-Western.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रKURTZ. Principles of Contemporary Marketing 15th Edition. South-Western, 2012.
एमएलए (8वां संस्करण) प्रशस्ति पत्रKURTZ. Principles of Contemporary Marketing 15th Edition. South-Western, 2012.
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