APA (7th ed.) Citation

CRAVENS, D. W. (2013). Strategic marketing tenth edition. McGraw-Hill.

Chicago Style (17th ed.) Citation

CRAVENS, David W. Strategic Marketing Tenth Edition. McGraw-Hill, 2013.

MLA (8th ed.) Citation

CRAVENS, David W. Strategic Marketing Tenth Edition. McGraw-Hill, 2013.

Warning: These citations may not always be 100% accurate.