Cita APA (7a ed.)

CRAVENS, D. W. (2013). Strategic marketing tenth edition. McGraw-Hill.

Cita Chicago Style (17a ed.)

CRAVENS, David W. Strategic Marketing Tenth Edition. McGraw-Hill, 2013.

Cita MLA (8a ed.)

CRAVENS, David W. Strategic Marketing Tenth Edition. McGraw-Hill, 2013.