APA (7th ed.) Citation

Keller, K. L., & KOTLER, P. (2012). Marketing Management 14th edition. Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, and Philip KOTLER. Marketing Management 14th Edition. Pearson, 2012.

MLA (8th ed.) Citation

Keller, Kevin Lane, and Philip KOTLER. Marketing Management 14th Edition. Pearson, 2012.

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