Keller, K. L., & KOTLER, P. (2012). Marketing Management 14th edition. Pearson.
Chicago Style (17th ed.) CitationKeller, Kevin Lane, and Philip KOTLER. Marketing Management 14th Edition. Pearson, 2012.
MLA (8th ed.) CitationKeller, Kevin Lane, and Philip KOTLER. Marketing Management 14th Edition. Pearson, 2012.
Warning: These citations may not always be 100% accurate.