Keller, K. L., & KOTLER, P. (2012). Marketing Management 14th edition. Pearson.
Čikaški stil citiranja (17. izdanje)Keller, Kevin Lane, i Philip KOTLER. Marketing Management 14th Edition. Pearson, 2012.
MLA način citiranja (8. izdanje)Keller, Kevin Lane, i Philip KOTLER. Marketing Management 14th Edition. Pearson, 2012.
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