Keller, K. L., & KOTLER, P. (2012). Marketing Management 14th edition. Pearson.
Chicago Style (17th ed.) CitationKeller, Kevin Lane, and Philip KOTLER. Marketing Management 14th Edition. Pearson, 2012.
MLA citiranjeKeller, Kevin Lane, and Philip KOTLER. Marketing Management 14th Edition. Pearson, 2012.
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