Cita APA (7a ed.)

KOTLER, P. (2013). Principles Of Marketing 15. Pearson Education.

Cita Chicago Style (17a ed.)

KOTLER, Philip. Principles Of Marketing 15. Pearson Education, 2013.

Cita MLA (8a ed.)

KOTLER, Philip. Principles Of Marketing 15. Pearson Education, 2013.