APA (7th ed.) Citation

Ries, A. (2004). The Fall of Advertising & The Rise of PR. Gramedia.

Chicago Style (17th ed.) Citation

Ries, Al. The Fall of Advertising & The Rise of PR. Gramedia, 2004.

MLA (8th ed.) Citation

Ries, Al. The Fall of Advertising & The Rise of PR. Gramedia, 2004.

Warning: These citations may not always be 100% accurate.