JAIN, S. C. (1990). Marketing Planning & Strategy. south western publishing co.
Chicago Style (17th ed.) CitationJAIN, Subhash C. Marketing Planning & Strategy. south western publishing co, 1990.
MLA (8th ed.) CitationJAIN, Subhash C. Marketing Planning & Strategy. south western publishing co, 1990.
Warning: These citations may not always be 100% accurate.