APA (7th ed.) Citation

JAIN, S. C. (1990). Marketing Planning & Strategy. south western publishing co.

Chicago Style (17th ed.) Citation

JAIN, Subhash C. Marketing Planning & Strategy. south western publishing co, 1990.

MLA (8th ed.) Citation

JAIN, Subhash C. Marketing Planning & Strategy. south western publishing co, 1990.

Warning: These citations may not always be 100% accurate.