JAIN, S. C. (1990). Marketing Planning & Strategy. south western publishing co.
Cita Chicago Style (17a ed.)JAIN, Subhash C. Marketing Planning & Strategy. south western publishing co, 1990.
Cita MLA (8a ed.)JAIN, Subhash C. Marketing Planning & Strategy. south western publishing co, 1990.
Precaución: Estas citas no son 100% exactas.