APA (7th ed.) Citation

Walker, O. C. (2014). Marketing strategy a decision-focused approach 8th ed. McGraw-Hill.

Chicago Style (17th ed.) Citation

Walker, Orville C. Marketing Strategy a Decision-focused Approach 8th Ed. McGraw-Hill, 2014.

MLA (8th ed.) Citation

Walker, Orville C. Marketing Strategy a Decision-focused Approach 8th Ed. McGraw-Hill, 2014.