Cita APA (7a ed.)

Walker, O. C. (2014). Marketing strategy a decision-focused approach 8th ed. McGraw-Hill.

Cita Chicago Style (17a ed.)

Walker, Orville C. Marketing Strategy a Decision-focused Approach 8th Ed. McGraw-Hill, 2014.

Cita MLA (8a ed.)

Walker, Orville C. Marketing Strategy a Decision-focused Approach 8th Ed. McGraw-Hill, 2014.