Style de citation APA (7e éd.)

Walker, O. C. (2014). Marketing strategy a decision-focused approach 8th ed. McGraw-Hill.

Style de citation Chicago (17e éd.)

Walker, Orville C. Marketing Strategy a Decision-focused Approach 8th Ed. McGraw-Hill, 2014.

Style de citation MLA (8e éd.)

Walker, Orville C. Marketing Strategy a Decision-focused Approach 8th Ed. McGraw-Hill, 2014.