APA (7th ed.) Citation

Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity. Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson, 2013.

MLA (8th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson, 2013.

Warning: These citations may not always be 100% accurate.