Strategic brand management: building, measuring, and managing brand equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Format:	Umum
Language:	Inggris
Published:	Pearson 2013
Subjects:	BRAND MANAGEMENT-STRATEGY
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id	oai:lib.uajy.ac.id:0000051751
record_format	oai_dc
spelling	oai:lib.uajy.ac.id:00000517512018-08-20 00:00:00.000Strategic brand management: building, measuring, and managing brand equityKeller, Kevin LaneBRAND MANAGEMENT-STRATEGYPearson2013Umum590 p.,ind.,28 cm.658.827 Kel sISBN:978-0-273-77941-4Inggrishttps://siquest.uajy.ac.id/description/0000051751
institution	Universitas Atma Jaya Yogyakarta
collection	Perpustakaan Yogyakarta
language	Inggris
topic	BRAND MANAGEMENT-STRATEGY
spellingShingle	BRAND MANAGEMENT-STRATEGY Keller, Kevin Lane Strategic brand management: building, measuring, and managing brand equity
description
format	Umum
author	Keller, Kevin Lane
author_facet	Keller, Kevin Lane
author_sort	Keller, Kevin Lane
title	Strategic brand management: building, measuring, and managing brand equity
title_short	Strategic brand management: building, measuring, and managing brand equity
title_full	Strategic brand management: building, measuring, and managing brand equity
title_fullStr	Strategic brand management: building, measuring, and managing brand equity
title_full_unstemmed	Strategic brand management: building, measuring, and managing brand equity
title_sort	strategic brand management: building, measuring, and managing brand equity
physical	590 p.,ind.,28 cm.
publisher	Pearson
publishDate	2013
callnumber-raw	658.827 Kel s
callnumber-search	658.827 Kel s
isbn	ISBN:978-0-273-77941-4
_version_	1740836507905687552

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