Ferrel, O. (2014). Marketing Strategy Text and cases (6th edition). Cengage Lerning.
Chicago Style (17th ed.) CitationFerrel, O.C. Marketing Strategy Text and Cases (6th Edition). Cengage Lerning, 2014.
MLA citiranjeFerrel, O.C. Marketing Strategy Text and Cases (6th Edition). Cengage Lerning, 2014.
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