Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

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Bibliographic Details
Main Author: Davis, Aeron
Format: Umum
Language:Indonesia
Published: Polity Press 2013
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id oai:lib.uajy.ac.id:0000053268
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spelling oai:lib.uajy.ac.id:00000532682016-10-06 00:00:00.000Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and BrandingDavis, AeronMASS MEDIAPolity Press2013Umumxi, 247 p.; 22 cm302.23 Dav pISBN:978-0-7456-3983-3Indonesiahttps://siquest.uajy.ac.id/description/0000053268
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Indonesia
topic MASS MEDIA
spellingShingle MASS MEDIA
Davis, Aeron
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
description
format Umum
author Davis, Aeron
author_facet Davis, Aeron
author_sort Davis, Aeron
title Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
title_short Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
title_full Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
title_fullStr Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
title_full_unstemmed Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
title_sort promotional cultures: the rise and spread of advertising, public relations, marketing and branding
physical xi, 247 p.; 22 cm
publisher Polity Press
publishDate 2013
callnumber-raw 302.23 Dav p
callnumber-search 302.23 Dav p
isbn ISBN:978-0-7456-3983-3
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