Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
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| Формат: | Umum |
| Язык: | Indonesia |
| Опубликовано: |
Polity Press
2013
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oai:lib.uajy.ac.id:00000532682016-10-06 00:00:00.000Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and BrandingDavis, AeronMASS MEDIAPolity Press2013Umumxi, 247 p.; 22 cm302.23 Dav pISBN:978-0-7456-3983-3Indonesiahttps://siquest.uajy.ac.id/description/0000053268 |
| institution |
Universitas Atma Jaya Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Indonesia |
| topic |
MASS MEDIA |
| spellingShingle |
MASS MEDIA Davis, Aeron Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
| description |
|
| format |
Umum |
| author |
Davis, Aeron |
| author_facet |
Davis, Aeron |
| author_sort |
Davis, Aeron |
| title |
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
| title_short |
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
| title_full |
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
| title_fullStr |
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
| title_full_unstemmed |
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
| title_sort |
promotional cultures: the rise and spread of advertising, public relations, marketing and branding |
| physical |
xi, 247 p.; 22 cm |
| publisher |
Polity Press |
| publishDate |
2013 |
| callnumber-raw |
302.23 Dav p |
| callnumber-search |
302.23 Dav p |
| isbn |
ISBN:978-0-7456-3983-3 |
| _version_ |
1740835431744798720 |