Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Saved in:
Main Author: | |
---|---|
Format: | Umum |
Language: | Indonesia |
Published: |
Polity Press
2013
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
oai:lib.uajy.ac.id:0000053268 |
---|---|
record_format |
oai_dc |
spelling |
oai:lib.uajy.ac.id:00000532682016-10-06 00:00:00.000Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and BrandingDavis, AeronMASS MEDIAPolity Press2013Umumxi, 247 p.; 22 cm302.23 Dav pISBN:978-0-7456-3983-3Indonesiahttps://siquest.uajy.ac.id/description/0000053268 |
institution |
Universitas Atma Jaya Yogyakarta |
collection |
Perpustakaan Yogyakarta |
language |
Indonesia |
topic |
MASS MEDIA |
spellingShingle |
MASS MEDIA Davis, Aeron Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
description |
|
format |
Umum |
author |
Davis, Aeron |
author_facet |
Davis, Aeron |
author_sort |
Davis, Aeron |
title |
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
title_short |
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
title_full |
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
title_fullStr |
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
title_full_unstemmed |
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding |
title_sort |
promotional cultures: the rise and spread of advertising, public relations, marketing and branding |
physical |
xi, 247 p.; 22 cm |
publisher |
Polity Press |
publishDate |
2013 |
callnumber-raw |
302.23 Dav p |
callnumber-search |
302.23 Dav p |
isbn |
ISBN:978-0-7456-3983-3 |
_version_ |
1740835431744798720 |