APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. (2007). Advertising and Promotion An Integrated Marketing Communications Perspective. MC GRAW HILL.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion An Integrated Marketing Communications Perspective. MC GRAW HILL, 2007.

MLA (8th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion An Integrated Marketing Communications Perspective. MC GRAW HILL, 2007.

Warning: These citations may not always be 100% accurate.