Advertising and Promotion An Integrated Marketing Communications Perspective
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Umum |
| Language: | Indonesia |
| Published: |
MC GRAW HILL
2007
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
oai:lib.uajy.ac.id:0000053456 |
|---|---|
| record_format |
oai_dc |
| spelling |
oai:lib.uajy.ac.id:00000534562018-05-14 00:00:00.000Advertising and Promotion An Integrated Marketing Communications PerspectiveBelch, George E.Belch, Michael A.ADVERTISING - PROMOTIONMC GRAW HILL2007Umumxxvi, 820 p.; 28 cm659.1 Bel aISBN:9780073253473Indonesiahttps://siquest.uajy.ac.id/description/0000053456 |
| institution |
Universitas Atma Jaya Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Indonesia |
| topic |
ADVERTISING - PROMOTION |
| spellingShingle |
ADVERTISING - PROMOTION Belch, George E. Belch, Michael A. Advertising and Promotion An Integrated Marketing Communications Perspective |
| description |
|
| format |
Umum |
| author |
Belch, George E. Belch, Michael A. |
| author_facet |
Belch, George E. Belch, Michael A. |
| author_sort |
Belch, George E. |
| title |
Advertising and Promotion An Integrated Marketing Communications Perspective |
| title_short |
Advertising and Promotion An Integrated Marketing Communications Perspective |
| title_full |
Advertising and Promotion An Integrated Marketing Communications Perspective |
| title_fullStr |
Advertising and Promotion An Integrated Marketing Communications Perspective |
| title_full_unstemmed |
Advertising and Promotion An Integrated Marketing Communications Perspective |
| title_sort |
advertising and promotion an integrated marketing communications perspective |
| physical |
xxvi, 820 p.; 28 cm |
| publisher |
MC GRAW HILL |
| publishDate |
2007 |
| callnumber-raw |
659.1 Bel a |
| callnumber-search |
659.1 Bel a |
| isbn |
ISBN:9780073253473 |
| _version_ |
1740827842206236672 |