Kotler, P. (2016). Principles Of Marketing 16th Ed. Pearson.
Chicago Style (17th ed.) CitationKotler, Phillip. Principles Of Marketing 16th Ed. Pearson, 2016.
MLA (8th ed.) CitationKotler, Phillip. Principles Of Marketing 16th Ed. Pearson, 2016.
Warning: These citations may not always be 100% accurate.