Cita APA (7a ed.)

KEEGAN, W. J., & GREEN, M. C. (2017). Global marketing 9th ed. Pearson.

Cita Chicago Style (17a ed.)

KEEGAN, Warren J., y Mark C. GREEN. Global Marketing 9th Ed. Pearson, 2017.

Cita MLA (8a ed.)

KEEGAN, Warren J., y Mark C. GREEN. Global Marketing 9th Ed. Pearson, 2017.