(2013). Product Development and Management Association: The PDMA Handbook Of New Product Development. WILEY.
Cita Chicago Style (17a ed.)Product Development and Management Association: The PDMA Handbook Of New Product Development. WILEY, 2013.
Cita MLA (8a ed.)Product Development and Management Association: The PDMA Handbook Of New Product Development. WILEY, 2013.
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