APA (7th ed.) Citation

Osterwalder, A. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Osterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.

MLA (8th ed.) Citation

Osterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.

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