Osterwalder, A. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Chicago Style (17th ed.) CitationOsterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.
MLA (8th ed.) CitationOsterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.
Warning: These citations may not always be 100% accurate.