Cita APA (7a ed.)

Osterwalder, A. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Osterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.

Cita MLA (8a ed.)

Osterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.