APA citiranje

Osterwalder, A. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Osterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.

MLA citiranje

Osterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.