Osterwalder, A. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Chicago Style (17. basım) AtıfOsterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.
MLA (8th ed.) AtıfOsterwalder, Alexander. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..