APA (7th ed.) Citation

Kotler, P. (2016). Principles of marketing. Pearson.

Chicago Style (17th ed.) Citation

Kotler, Phillip. Principles of Marketing. Pearson, 2016.

MLA (8th ed.) Citation

Kotler, Phillip. Principles of Marketing. Pearson, 2016.

Warning: These citations may not always be 100% accurate.