APA (7th ed.) Citation

Keller, K. L. (2016). Strategic Brand Management: Building, Measuring, and Managing Brand Equity 4 th ed. Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity 4 Th Ed. Pearson, 2016.

MLA (8th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity 4 Th Ed. Pearson, 2016.

Warning: These citations may not always be 100% accurate.