Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.

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Detaylı Bibliyografya
Yazar:	Keller, Kevin Lane
Materyal Türü:	Umum
Dil:	Indonesia
Baskı/Yayın Bilgisi:	Pearson 2016
Konular:	BRANDING MANAGEMENT
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id	oai:lib.uajy.ac.id:0000054258
record_format	oai_dc
spelling	oai:lib.uajy.ac.id:00000542582018-08-20 00:00:00.000Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.Keller, Kevin LaneBRANDING MANAGEMENTPearson2016Umum590 p.; 28 cm658.827 Kel sISBN:978-027-377-941-4Indonesiahttps://siquest.uajy.ac.id/description/0000054258
institution	Universitas Atma Jaya Yogyakarta
collection	Perpustakaan Yogyakarta
language	Indonesia
topic	BRANDING MANAGEMENT
spellingShingle	BRANDING MANAGEMENT Keller, Kevin Lane Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
description
format	Umum
author	Keller, Kevin Lane
author_facet	Keller, Kevin Lane
author_sort	Keller, Kevin Lane
title	Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
title_short	Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
title_full	Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
title_fullStr	Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
title_full_unstemmed	Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4 th ed.
title_sort	strategic brand management : building, measuring, and managing brand equity 4 th ed.
physical	590 p.; 28 cm
publisher	Pearson
publishDate	2016
callnumber-raw	658.827 Kel s
callnumber-search	658.827 Kel s
isbn	ISBN:978-027-377-941-4
_version_	1740836508269543424

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