APA (7th ed.) Citation

Kotler, P. (2017). Marketing 4.0 Moving from traditional to digital. A Wiley - Interscience.

Chicago Style (17th ed.) Citation

Kotler, Phillip. Marketing 4.0 Moving from Traditional to Digital. A Wiley - Interscience, 2017.

MLA (8th ed.) Citation

Kotler, Phillip. Marketing 4.0 Moving from Traditional to Digital. A Wiley - Interscience, 2017.

Warning: These citations may not always be 100% accurate.