Advertising and promotions an integrated brand approach 6th ed / Richard J. Semenik dkk.
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| Format: | Umum |
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| Language: | Inggris |
| Published: |
Cengage Learning
2012
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| Subjects: | |
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| Summary: | |
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| Physical Description: | xii, 710 p.; bib.; ind.; 25 cm |
| ISBN: | ISBN:978-0-538-47986-5 |