APA (7th ed.) Citation

Clow, K. E. (2016). Integrated advertising, promotion and marketing communication 7th ed. Pearson.

Chicago Style (17th ed.) Citation

Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communication 7th Ed. Pearson, 2016.

MLA (8th ed.) Citation

Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communication 7th Ed. Pearson, 2016.

Warning: These citations may not always be 100% accurate.