GESKEY, R. D. (2015). Media planning & buying: In the 21st century workbook integrating traditional & digital media 3rd ed. Marketing communication.
Citação norma ChicagoGESKEY, Ronald D. Media Planning & Buying: In the 21st Century Workbook Integrating Traditional & Digital Media 3rd Ed. Marketing communication, 2015.
Citação norma MLAGESKEY, Ronald D. Media Planning & Buying: In the 21st Century Workbook Integrating Traditional & Digital Media 3rd Ed. Marketing communication, 2015.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.