The media handbook: a complete guide to advertising media selection, planning, research and buying 6th ed

The media handbook: a complete guide to advertising media selection, planning, research and buying 6th ed

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Bibliographic Details
Main Author: KATZ, Helen
Format: Umum
Language:Inggris
Published: Routleage 2017
Subjects:
PUBLICITY
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id oai:lib.uajy.ac.id:0000056243
record_format oai_dc
spelling oai:lib.uajy.ac.id:00000562432018-08-24 00:00:00.000The media handbook: a complete guide to advertising media selection, planning, research and buying 6th edKATZ, HelenPUBLICITYRoutleage2017Umumxx, 231 p.: bib. ind.; 24 cm659 KAT mISBN:978-1-128-68916-9Inggrishttps://siquest.uajy.ac.id/description/0000056243
institution Universitas Atma Jaya Yogyakarta
collection Perpustakaan Yogyakarta
language Inggris
topic PUBLICITY
spellingShingle PUBLICITY
KATZ, Helen
The media handbook: a complete guide to advertising media selection, planning, research and buying 6th ed
description
format Umum
author KATZ, Helen
author_facet KATZ, Helen
author_sort KATZ, Helen
title The media handbook: a complete guide to advertising media selection, planning, research and buying 6th ed
title_short The media handbook: a complete guide to advertising media selection, planning, research and buying 6th ed
title_full The media handbook: a complete guide to advertising media selection, planning, research and buying 6th ed
title_fullStr The media handbook: a complete guide to advertising media selection, planning, research and buying 6th ed
title_full_unstemmed The media handbook: a complete guide to advertising media selection, planning, research and buying 6th ed
title_sort media handbook: a complete guide to advertising media selection, planning, research and buying 6th ed
physical xx, 231 p.: bib. ind.; 24 cm
publisher Routleage
publishDate 2017
callnumber-raw 659 KAT m
callnumber-search 659 KAT m
isbn ISBN:978-1-128-68916-9
_version_ 1740837314521726976

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