Cita APA

Keller, K. L. (2013). Strategic brand management: Building, measuring and managing brand equity 4th ed. Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.

Cita MLA

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.