Cita APA (7a ed.)

Keller, K. L. (2013). Strategic brand management: Building, measuring and managing brand equity 4th ed. Pearson.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.

Cita MLA (8a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Ed. Pearson, 2013.